The chain that lives inside Telegram
How to launch a meme coin on TON
TON is the only chain where the community platform and the trading platform are the same app, which changes what a launch actually looks like.
How do you launch a meme coin on TON?
To launch a meme coin on TON, set up a Tonkeeper or Telegram wallet funded with TON, deploy a Jetton, which is TON's token standard, then create a liquidity pool on STON.fi or DeDust and supply the initial liquidity yourself. Fees on TON are low. Set the Jetton metadata and image before you mint, because that is what every wallet and explorer shows from then on. The part that differs from every other chain is distribution: TON is native to Telegram, so the group, the buy bot and often a mini app are not a marketing layer bolted on afterwards, they are where the token is actually traded and talked about. That moves the Telegram setup from step four to step one, and it is why the sticker pack carries more weight here than it does on Solana. DEX Screener indexes TON pairs once they have traded, and locking or burning the LP and publishing the link is expected here as it is anywhere else.
What is actually different about TON
On every other chain the community lives in Telegram and the trading happens somewhere else. On TON they are the same surface. A holder can be shown the token, swap into it, and send a sticker about it without ever leaving the app. That is a real advantage and it moves work around: the Telegram setup stops being step four and becomes step one.
| TON | Solana / Base / BSC | |
|---|---|---|
| Token standard | Jetton | SPL or ERC-20 / BEP-20 |
| Wallet | Tonkeeper, or the wallet inside Telegram | Phantom, MetaMask, Rabby |
| DEXs | STON.fi, DeDust | Raydium, Uniswap, PancakeSwap |
| Where the community is | The same app people trade in | Telegram, one step away |
| Extra surface | Mini apps and bots inside Telegram | Not applicable |
The steps
- Wallet and TON. Tonkeeper, or the wallet built into Telegram, funded with TON for fees and liquidity.
- Deploy the Jetton. Set the supply, the metadata and the image. The metadata is what every wallet and explorer will show, so get the logo right before you mint, not after.
- Pool on STON.fi or DeDust. You supply the initial liquidity.
- Lock or burn the LP and publish the link, same as anywhere else.
- Set up Telegram properly, first. On TON this is the product surface, not the marketing channel. Buy bot wired to the pair, moderation configured before the group opens, pinned message carrying the contract.
- Consider a mini app. Tap to earn, a referral loop or a simple game inside Telegram is a TON-native distribution mechanic that does not exist on other chains.
Two TON builds I have shipped
Gulya on TON is a neo-brutalist pigeon site built on its own CSS custom-property system, TON blue over navy with marquee strips reading PIGEONS DON'T DUMP. Floki on TON is the flatter, lighter treatment, with a How To Buy block that walks a first-timer through Tonkeeper, getting TON, and swapping on DeDust, because on this chain that walkthrough is the conversion step.
Branding on TON
Because so much of a TON project is experienced inside Telegram, the assets that matter shift. The sticker pack and the group setup carry more weight than they do on Solana, and the site's job is narrower: convince, then hand the visitor back to Telegram to actually buy. I build both. Telegram setup, $397, or the full launch package at $1,497.
Questions people actually ask
What is a Jetton?
It is TON's token standard, the equivalent of an ERC-20 on Ethereum or an SPL token on Solana. A meme coin on TON is a Jetton.
Do I need a Telegram mini app to launch on TON?
No, and most tokens do not have one. It is a distribution mechanic rather than a requirement. It is worth considering because it only exists on this chain, which means the ideas are less worn out here than a generic airdrop is.
STON.fi or DeDust?
Both are used and both get indexed. Pick whichever has deeper liquidity in TON at the time you launch and check the pair appears on DEX Screener afterwards.
Is TON cheaper than Ethereum?
Substantially. Fees on TON are low, and the real cost of a TON launch is the liquidity you choose to supply plus the Telegram side being built properly.
Want this done for you instead?
Full launch branding in 48 hours for $1,497, or just the site for $497.
Design goes up first. You see it before you pay.
